Bayerische Motoren Werke AG ( pronunciation (help·info); English: Bavarian Motor Works), commonly known as BMW or BMW AG, is a German automobile, motorcycle and engine manufacturing company founded in 1916. -Wikipedia-

We automatically think premium, high performance, luxury vehicles.

Here in Montreal among the English community, the letters BMW also refer ironically to Bus-Metro-Walk. The STM (Société de transport de Montréal/Montreal Transit Corporation)  provides more than 1.3 million passenger trips a day.